Creating a vintage themed coffee ad, or rather: Returning "Mr. Coffee Tin" to his own time period
on a low budget and tight schedule.
The protagonist: A vintage coffee tin from the early 1960's Denmark.
Quest: Returning "Mr. Coffee Tin" to his own time period on a low budget and tight schedule (as always).
"the best name in coffee" reads the printed slogan in Danish on the slip-on cover.
Sketch outlining the concept for the ad:
As in many vintage ads for consumables the product packaging rather than its content has a central spot,
naturally because you want people to recognize the packaging on the shelves at the grocery store etc.
Today you typically create a story around the product and promote the brand instead.
Let's have an appropriate cup of coffee before departure... Mmmmm!
Taking anti-reflective measures is crucial for a successful journey through time.
Initializing time machine...
Working in a state of flux while moving backwards through time...
Minor course-adjustments will ensure a safe arrival...
Arriving in style with shiny hand crafted brass lettering!
And finally Mr. Coffee Tin arrives... Welcome back!